Tata AIA Life Insurance (Tata AIA) has introduced digital payments via WhatsApp and Unified Payment Interfaces (UPI).

This feature provides an instant premium payment facility through WhatsApp and UPI-enabled payment options.

India currently has around 500 million WhatsApp users and more than 300 million UPI users. This option allows consumers a new channel to pay their premiums on an app that they are already familiar with.

This is also part of Tata AIA's goal to improve its Net Promoter Score (NPS), a system used to measure how well the company is meeting its consumer's needs and improving consumer behaviour.


Source : Business Standard