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Tata AIA insurance company has launched the payment facility for premium through WhatsApp and UPI

Tata AIA Life Insurance (Tata AIA) has introduced digital payments via WhatsApp and Unified Payment Interfaces (UPI).

This feature provides an instant premium payment facility through WhatsApp and UPI-enabled payment options.

India currently has around 500 million WhatsApp users and more than 300 million UPI users. This option allows consumers a new channel to pay their premiums on an app that they are already familiar with.

This is also part of Tata AIA's goal to improve its Net Promoter Score (NPS), a system used to measure how well the company is meeting its consumer's needs and improving consumer behaviour.

Source : Business Standard

Published On : June 28, 2023
Category : Insurance and Finance