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Current Affairs - 2022
Which Indian Cricketer was ranked as the most valued celebrity for the 5th consecutive time in 2021?
A)
M S Dhoni
B)
KL Rahul
C)
Virat Kohli
D)
Rohit Sharma

Correct Answer : Option (C) - Virat Kohli


Virat Kohli has emerged as the most valued celebrity in India for the fifth(5th) year in a row, topping the Duff & Phelps Celebrity Brand Valuation Report 2021 despite seeing a dip in his brand value to $185.7 million last year from a high of $237.7 million in 2020.
 
The annual report explained that brand Kohli faced a decline following the cricketer’s resignation from the ODI (One Day International) and T20 captaincy and “associated exchanges” with the Board of Control for Cricket in India and recent on-field outcomes. “However, we believe that with the reduced workload after stepping down from captaincy, Kohli can focus now on what he is known for — his batting – and continue his journey on becoming the world’s best batsmen,” it added.
 
The report also said that with the right on-field performances, brand Kohli might be able to manoeuvre through the speculative tracks ahead.
 
Actor Ranveer Singh bettered his brand equity and climbed a spot higher to the second spot with a brand value of $158.3 million. Swapping positions with him, fellow actor Akshay Kumar slipped to number three with a brand value of $139.6 million.
 
At fourth position is another movie star, Alia Bhatt, the youngest celebrity in the top 10 and now the most valued brand ($68.1 million) among female Bollywood actors.
 
The resilience of cricketing legend M S Dhoni’s brand was reaffirmed in 2021, a year that saw a huge spike in his value ($61.2 million) from $36.3 million in 2020. He occupied the fifth position..

Source : Business Standard

Published On : March 31, 2022
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