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Can you describe a time when you used data analysis to inform your business development strategy?

In my previous role, I was tasked with increasing market penetration in a specific region. I analyzed sales data, customer demographics, and buying patterns using our CRM and additional market research tools.

By identifying the highest performing segments, I was able to tailor our marketing and outreach efforts to target these groups more effectively.

This data-driven approach resulted in a 20% increase in sales over six months, and we expanded our customer base significantly.