How does the key account management role differ from other sales and marketing roles?
This question can help the interviewer understand how you view your role in a company and whether you have experience with other sales or marketing roles. Use your answer to highlight what makes key account management unique, such as its focus on long-term relationships rather than short-term goals.
Example Answer : Key account management is different from other sales and marketing roles because it focuses on building long-term relationships with clients instead of making quick sales. Key account managers are responsible for identifying client needs and developing strategies that will keep them loyal to their brand over time. This requires more strategic thinking than some sales and marketing roles.
