Since branding has become increasingly important, how do you make sure that your events reflect the values of your client's brand?
Event managers must be able to understand the values of their client’s brand and incorporate them into their event planning. This shows that you have a strong understanding of branding and how it can affect an event. In your answer, explain what steps you take to ensure that your events reflect the values of your clients.
Example Answer : I always make sure to meet with my client before the event so I can get a better idea of their brand. Then, I will create a mood board for the event that includes colors, fonts and other elements that are important to the brand. From there, I work with the client to decide on vendors who fit the style we want to achieve. By doing this, I am able to plan an event that reflects the values of the client while also being unique and memorable.
