What do you think sets successful events apart from unsuccessful ones?

Successful events are those that achieve their objectives while also exceeding expectations. I think it’s important for event planners to set realistic but challenging goals for themselves and their team so they can deliver on the event’s purpose. For example, if the goal is to increase sales by 20%, then we should plan out ways to make sure our event achieves this goal. We could do this by offering discounts or free samples at the event, which may encourage attendees to buy more than they originally planned.