SEO Interview Questions
1 .
What is SEO & why is it so important?
SEO stands for “Search Engine Optimization” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. It shows unpaid results which are also referred to as “free”, “organic”, “natural” or “earned” results.
 
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
2 .
What are the different types of SEO?
There are three different types of SEO :
 
On-page SEO : On-page or on-site SEO includes practice strategies to optimize an individual page on a website and improve the rankings of a website, and earn organic traffic.
 
Off-page SEO : This process also refers to techniques for improving a website’s position in the Search Engine Results Page (SERPs).
 
Technical SEO : Technical SEO is the process of optimizing a website for crawling and indexing, and help search engines access, crawl, interpret, and index the website in a hassle-free manner.
3 .
Differentiate between on-page and off-page optimization.
On-page optimization is used to regulate the site to be optimized through page coding, whereas off-page optimization is not regulated by page coding.
4 .
What is Cross-linking?  What is the function of Crosslinking?
Cross-linking is the process of linking one site to another site.
It provides users with reference sites that contain the content related to the search.

The 2 websites cross-linking do not be owned by the same person.

In other words, cross-linking is a barter wherein I link to you, and you link to me.

It could be a 2-way link or 3-way link. In a 2-way link site A links to site B and site B links to site A. In a 3-way link, site A links to site B, site B links to site C and site C links to site A.
5 .
What is a canonical issue?
A canonical issue happens when you seem to have duplicate content. (Google penalizes for duplicate content.) This might happen if you have different versions of a URL pointing to the same webpage, for example, http://exampleURL.com and http://www.exampleURL.com.
6 .
What is web crawling?
Web crawling is the process where search engine bots crawl websites for indexing. Those are called a spider or spider bot. Crawlers use hyperlinks to visit other pages, documents and bring information back to the web servers for indexing. Once the crawler visits a page, it makes a copy of it and adds it URLs to indexing.
 
More fresh content you produce, more frequent your website will be crawled from search engines.
7 .
Why SEO is so important to businesses?
SEO is important because it keeps the search results fair. It reduces the ability to manipulate these results as much as possible, so that the sites appearing for each search are there because they deserve to be there. Hard work and a website that appeals to visitors correlate with high search engine rankings, so if your site meets these criteria, you’ll have a better chance at showing up in the results.
8 .
What is SERP?
SERP stands for Search Engine Results Page. When you search anything on search engines, this is the page where you can see all the results. SERP includes PPC listings and organic listings. Listings are available in multiple formats based on the keyword.
9 .
What is White Hat SEO?
White Hat SEO refers that work within search engines terms of service to improve a site’s Search Engine Results Page (SERP) rankings while maintaining the integrity of your website and staying within the search engines’ terms of service.
 
White hat SEO is a set of by-the-book, ethical, technical, and aesthetic practices that an individual or group of individuals employ in the attempt to improve search engine results for a website or group of websites. White hat SEO describes the bulk of SEO best practices by reputable companies.
10 .
What is Black Hat SEO?
Black hat SEO refers to a set of practices that are used to increases a site or page’s rank in search engines through means that violate the search engines’ terms of service. The term “black hat” originated in Western movies to distinguish the “bad guys” from the “good guys, ” who wore white hats (see white hat SEO). Recently, it’s used more commonly to describe computer hackers, virus creators, and those who perform unethical actions with computers.