The impact of social media on SEO has, and probably always will be, one of the most talked about topics in the search industry. Specifically, whether social media really helps your SEO efforts.
Social media marketing, on the other hand, is about making the most of social networks and getting found on them by the right people.
They both might look different but have overlapping goals. In essence, they work together.
This is why search engines are becoming more social, and social networks are turning into valuable search engines.
An effective social media strategy has to have a solid SEO plan in place because both of them go hand and in hand.
Let’s look into three valid reasons as to why you should focus your efforts on social media if you want to enhance your SEO results.
1: Social Media Content Gets Indexed
2: Social Media Helps Build Authority
3: Social Media Involves Real People
There are many social sites to choose from, but which ones will help you with SEO? Here are the top three social sites that work best.
Facebook is one of the best sites for sharing content. This social site makes it easy to post and share content with your followers. Facebook allows you to share links to blogs, videos, and infographics.
Best of all, Google can crawl links on Facebook. This means that if you link to content on Facebook, Google will investigate and index it. It’s especially helpful if the link is shared on multiple pages.
Twitter is a great social media site for sharing content. You can share photos, videos, and content links with your followers.
While Twitter’s pages can’t be crawled like Facebook, it does offer another unique feature. The use of hashtags is prevalent on Twitter. While you can use them on Facebook, they are predominantly used on Twitter and Instagram.
YouTube’s popularity has climbed substantially in recent years. Video content is increasingly more valuable to your audience. Your audience wants to watch videos to obtain information that is valuable to them.
Videos are a great tool to boost organic traffic. By adding videos to your site, you keep leads engaged longer. Longer engagement sends a positive signal to Google, and it ranks your site higher to reach more valuable leads.