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SEO - Interview Questions
What is SEO & why is it so important?
SEO stands for “Search Engine Optimization” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. It shows unpaid results which are also referred to as “free”, “organic”, “natural” or “earned” results.
 
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.
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