Elon Musk announced on July 24, 2025, that his social media platform X is reviving Vine, the short-form video app discontinued in 2017, but with an AI-powered twist.
Originally launched in 2013 by Twitter, Vine allowed users to share six-second looping videos and gained massive popularity, amassing over 200 million active users at its peak.
It was a cultural phenomenon, launching stars like Shawn Mendes and Logan Paul, but struggled with monetization and competition, leading to its shutdown.
Musk’s statement, “We’re bringing back Vine, but in AI form,” posted on X, suggests the new Vine will leverage AI, possibly for content creation tools like automatic video editing, audio syncing, visual effects, or personalized content discovery. The exact details remain unclear, as neither Musk nor X provided further specifics.
Some speculate it could focus on AI-generated short-form content, aligning with current AI video tools that excel at producing brief clips due to cost efficiency. Others, including posts on X, suggest a dedicated section on X for AI-generated videos.
The revival faces challenges in a crowded short-form video market dominated by TikTok, YouTube Shorts, and Instagram Reels. Vine’s original charm stemmed from raw, human creativity, and critics warn that heavy AI integration risks diluting this organic appeal.
However, supporters believe AI could enhance Vine’s competitiveness in today’s creator economy. No timeline or specific features have been confirmed, and Musk’s history of ambitious promises adds uncertainty. The announcement has sparked nostalgia, skepticism, and speculative trading, with an unrelated $VINE cryptocurrency surging in value.
