Coca-Cola, global soft drinks company announced that its lemon and lime-flavored soft drink_________has become a billion-dollar brand in the Indian market.

Daily Current Affairs

7UP

Thums Up

Sprite

Coca-Cola

Correct Answer : Option (C) - Sprite

Global soft drinks major Coca-Cola Company on Tuesday(25th Oct 2022) said its lemon and lime-flavoured soft drink Sprite has become a billion-dollar brand in the Indian market.

The company has recorded a "strong" volume growth in its India business in the third quarter of 2022, helped by its sparkling soft drinks portfolio and fruit drink brand Maaza.

During an earnings call, while speaking on the performance in the Indian market, Coca-Cola Company Chairman and CEO James Quincey said, "Trademark Coke delivered strong growth through effective execution and occasion-based marketing."

"We drove 2.5 billion transactions in India at affordable price points through the expansion of returnable glass bottles and single-serve PET packages," he noted.

In the first half of 2022, Coca-Cola continued to strengthen as it gained share in sparkling offerings, he added.

"Sprite has grown to become a billion-dollar brand in the market, driven by the success of locally adapted, occasion-based global marketing campaigns and screen time," said Quincey.

Earlier in January this year, Coca-Cola had said its Indian soft drink brand Thums Up had become a billion-dollar brand in 2021. India is the fifth-largest market for Coca-Cola globally.

For the three months that ended September 30, 2022, overall, Coca-Cola Company's unit case volume grew by 4 per cent. Its developed markets grew in the mid-single digits while developing and emerging markets grew in low single digits...

Source : Outlook India

Published On : October 27, 2022

The Vital Role of the Liver :

The liver is a remarkable organ that plays a pivotal role in numerous bodily functions, including immunity, digestion, and metabolism. Any disruption or disease affecting the liver can have far-reaching implications, impacting not only the digestive system but also the kidneys, lungs, heart, and brain. Excessive fat accumulation in the liver, a condition known as non-alcoholic fatty liver disease (NAFLD), is a growing concern that can lead to serious health complications if left unchecked.

2024 Theme: “Keep your liver healthy and disease-free” :

This year’s theme, “Keep your liver healthy and disease-free,” emphasizes the importance of preventive measures and regular health check-ups to detect and address liver-related disorders early on. By promoting a proactive approach to liver health, the campaign aims to empower individuals to make informed choices and adopt lifestyle habits that can safeguard their liver’s well-being.

The Origins of World Liver Day :

Introduced by the World Health Organization (WHO), World Liver Day was first formally commemorated on April 19, 2012. Since its inception, the observance has gained significant traction, with health organizations, hospitals, and liver treatment institutes worldwide organizing various programs and activities to raise awareness and support those affected by liver diseases.

Published On : April 19, 2024

Q .

Recently (April 16, 2024) 'Tirangi Barfi' has been given GI tag, it is related to which city?

Patna

Kanpur

Lucknow

Varanasi

Correct Answer : Option (D) - Varanasi

In a significant development, two iconic products from the historic city of Varanasi, Uttar Pradesh, have been granted the coveted Geographical Indication (GI) status. On April 16, 2024, the GI Registry Office based in Chennai announced that the Tiranga Barfi of Varanasi and the Dhalua Murti Metal Casting Craft have been included in the prestigious GI category.

Uttar Pradesh’s GI Product Tally Reaches 75 :

This latest addition has further strengthened Uttar Pradesh’s position as a leader in the GI domain. With the inclusion of Tiranga Barfi and Dhalua Murti Metal Casting Craft, the total number of GI products from the state has reached an impressive 75, comprising 58 handicrafts and 17 agricultural and food products. This remarkable achievement sets a new record for the highest number of GI tags associated with a particular state in India.

The Iconic Tiranga Barfi :

Steeped in the rich history of India’s independence movement, the Tiranga Barfi holds a special place in the hearts of Varanasi’s residents. During the struggle for freedom, this tricolored sweetmeat was ingeniously crafted to facilitate secret meetings and information exchange among revolutionaries. The saffron hue is derived from saffron, the green color comes from pistachio, and the white shade is created using khoya and cashew nuts.

Published On : April 19, 2024

Q .

Hindustan Zinc has reached what position in silver production globally?

First

Second

Third

Fourth

Correct Answer : Option (C) - Third

Key Points :

Hindustan Zinc is now the 3rd largest silver producer globally, with highest silver annual production, up 5% y-o-y

Holds 2nd largest zinc reserves and resources globally

Industry leading production growth rate with best-ever annual metal production

Highest-ever quarterly refined metal production for Q4 FY24, up 6% sequentially

1st decile of the global zinc mines cost curve; lowest annual COP in last 3 years at US$ 1,117/MT

Quarterly Revenue up by 3% and EBITDA up by 2%

Ranked first globally in S&P Sustainability Assessment in Metals and Mining sector

Published On : April 19, 2024