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Recently the government launched brand name and logo for marketing of the urban Self-Help Group (SHG) products. What brand name has been given to these products?
A)
Saras
B)
Gauraiya
C)
SonChiraiya
D)
Neelkanth

Correct Answer :   SonChiraiya


Ministry of Housing & Urban Affairs has launched ‘SonChiraiya’, a brand and logo for marketing of the urban Self-Help Group (SHG) products. 
 
While launching the brand and logo, Secretary of Housing and urban affairs ministry, Durga Shanker Mishra, said that one of the priority areas of the government includes helping women to become financially empowered and live a dignified life.
 
Deen Dayal Upadhyaya Antyodaya Yojana (DAY-NULM), which comes under the purview of MoHUA, has been focusing on equipping the urban poor women with adequate skills and opportunities to enable them to promote sustainable micro-enterprises.

Published On : August 15, 2021
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