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Tata Sky has recently rebranded itself. What is the new brand name of the entity?
A)
Tata Pro
B)
Tata Trend
C)
Tata Play
D)
Tata World

Correct Answer :   Tata Play


Tata Sky, the leading direct-to-home (DTH) company and a joint venture between the Tata Group and the Walt Disney Company, has decided to drop 'Sky' from its brand name after an 18-year run in a rebranding initiative that will see the company rechristened as Tata Play on January 26, 2022.
 
Tata Sky, which claims over 19 million active subscribers, feels its business interests have grown beyond just DTH service and now include fiber-to-home broadband and Binge, which offers 14 OTT services.
 
"While we originally started as a DTH company, we have now fully transformed into a content distribution company," Harit Nagpal, MD & CEO, Tata Play, told ET. "As the needs of a small base of customers were changing, and they were consuming content on OTT platforms, we wanted to create a platform and provide them with a unified experience. So, we launched Binge. We also offer a niche broadband business."

Source : Economic Times

Published On : February 2, 2022
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