Correct Answer : Coca-Cola India
Beverage major "Coca-Cola India" on Thursday(1st Dec 2022) said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach of its brands to consumers across the country.
* As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said.
* Coca-Cola is among the first brands to make its products available on this platform, it added.
* Under this, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of India's top airports.
* Adani Digital Labs is the digital arm of Adani Group, which allows brands to interact with large numbers of travellers and target customers with high spending and purchasing power.
* The platform is currently live at the seven key airports located in
Mumbai,
Ahmedabad,
Jaipur,
Lucknow,
Guwahati,
Mangalore, and
Thiruvananthapuram &
Adani CNG Stations, and will soon be available in many other categories of locations..
Source : Economic Times
