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Which company retained the title as world’s valuable brand in Brand Finance 2022?
A)
Tesla
B)
Apple
C)
Google
D)
Microsoft

Correct Answer : Option (B) - Apple


Apple is not only a hugely valuable company, but it’s also the world’s most valuable brand "Apple" – a title it lost for five years before winning back the top slot last year and retaining it this year.
 
The annual Brand Finance Global 500 index sets out to calculate the value of just the brand, distinct from the value of the company…
 
1. Apple
2. Amazon
3. Google
4. Microsoft
5. Walmart
6. Samsung
7. Facebook
8. ICBC (Industrial and Commercial Bank of China)
9. Huawei
10. Verizon
 
Apple has retained the title of the world’s most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance Global 500 ranking.
 
Apple had a stellar 2021, highlighted by its achievement at the start of 2022 – being the first company to reach a US$3 trillion market valuation. The tech giant’s success historically lied in honing its core brand positioning, but its more recent growth can be attributed to the company’s recognition that its brand can be applied effectively to a much broader range of services.

Source : 9to5mac
 

Published On : January 26, 2022
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