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Who has been signed as the brand ambassador of wearables brand 'Noise'?
A)
Virat Kohli
B)
Rohit Sharma
C)
Rishabh Pant
D)
Suryakumar Yadav

Correct Answer : Option (A) - Virat Kohli


Nexxbase Marketing Pvt Ltd-owned Noise, a wearables technology company, has roped in cricketer Virat Kohli as its new brand ambassador for its smartwatch range. Over the tenure, the cricketer will be involved in a campaign that entails all touchpoints, the company said.
 
* Gaurav Khatri, the company’s co-founder said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a ‘Noisemaker’. With our zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Kohli will further bolster our connection with the young audience in India and overseas. 
 
* Kohli has also always prided himself on his fitness levels, having been a key influence behind ushering in the era of super-athletes, he makes an ideal fit for the brand."

* Kohli was earlier the brand ambassador of Boltt Games Pvt. Ltd owned Fire-Boltt.

* The former Indian cricket captain saw his brand value drop by 21% to $185.7 million in 2021.

* However, he still topped the rankings in a survey of most valuable Indian celebrities by consultant Kroll Inc.

Source : Mint

Published On : December 3, 2022
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