Correct Answer : Virat Kohli
Nexxbase Marketing Pvt Ltd-owned Noise, a wearables technology company, has roped in cricketer Virat Kohli as its new brand ambassador for its smartwatch range. Over the tenure, the cricketer will be involved in a campaign that entails all touchpoints, the company said.
* Gaurav Khatri, the company’s co-founder said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a ‘Noisemaker’. With our zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Kohli will further bolster our connection with the young audience in India and overseas.
* Kohli has also always prided himself on his fitness levels, having been a key influence behind ushering in the era of super-athletes, he makes an ideal fit for the brand."
* Kohli was earlier the brand ambassador of Boltt Games Pvt. Ltd owned Fire-Boltt.
* The former Indian cricket captain saw his brand value drop by 21% to $185.7 million in 2021.
* However, he still topped the rankings in a survey of most valuable Indian celebrities by consultant Kroll Inc.
Source : Mint
