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Who has named as new Chairman of Broadcast Audience Research Council India in Mar 2022?
A)
Henry Tajer
B)
Karan Bajaj
C)
Raghavendra Rau
D)
Shashi Sinha

Correct Answer :   Shashi Sinha


 Shashi Sinha, chief executive officer at IPG Mediabrands India, has been elected as the new chairman of Broadcast Audience Research Council (BARC India) by the board following its meeting held 25th Mar 2022. Sinha also represents the Advertising Agencies Association of India. He takes over from Punit Goenka, MD & CEO of Zee Entertainment Enterprises who successfully served as the chairman for the last three years.
 
BARC is registered with the Ministry of Information & Broadcasting (MIB) as a self-regulated, not-for-profit Joint Industry Body (JIB) that provides the most authentic audience estimates of What India Watches, to Broadcasters, Advertisers and Advertising Agencies.
 
Sinha is also actively involved in various industry bodies such as the Advertising Standards Council of India (ASCI, past chairman of Audit Bureau of Circulation (ABC), past president of The Ad Club, current chairman of Media Research Users Council (MRUC) and till very recently, before becoming a board member, was the first chairman of the Technical Committee of BARC India. He is also an honourable member of the prestigious Facebook India Client Council..

Source : Live Mint

Published On : March 29, 2022
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