12 Important Website Design Practices and Tips for Small Business Websites

Publisher : Ashe Leo

12 Important Website Design Practices and Tips for Small Business Websites

But in the world we live in now, it's not enough. When it comes to designing a website for your small business, there are small details that can make or break your marketing—and your business. "Great web design is about more than how it looks," said Ben Miller, who started Focus On Digital, which does web design and digital marketing. "Yes, it's important to have a website that looks good, but that's not all there is to it."

So, you just started a new business. You know that every new web design company in New Orleans Web Design should have a good website, but you don't know the first thing about how to design a website.

Here are the 12 Important Website Design Practices and Tips for Small Business Websites :

1. Make your site mobile responsive :

For a website to work nicely, it must be mobile-friendly. American adults spend more than five hours on their phones every day, and more than a third of them do all their online shopping. Your business's mobile website should go without expressing that it should be comfortable to use. If potential clients see your site but find it hard to read or use on a mobile device, they may go to a competitor instead.

2. Pick a good domain name :

First, you'll need to get the right domain name. Include important information in your URL without making it too complicated by being too detailed.

3. Make sure your website design is clean :

Making sure your website is free of clutter is a simple and effective way to show that you're a professional while making it easier for your customers to read your content and move around your web pages. It would help if you didn't think that "more is better" when making a website. Instead, please attempt to find a balance and ensure that any potential customer visiting your website has the best experience possible.

4. Add reviews and testimonials from customers as well :

Customers can decide if your product or service is precisely what they want if you give them honest feedback. It also makes your business seem more real. Customer reviews can tell you things about your business that you might not have thought to put anywhere else on your site.

5. Start the page with your contact information :

If your business depends on people being able to call you or your sales team, ensure they can easily find your contact information. "Your contact details should be effortless to find, preferably at the top of the homepage," said David Brown, CEO of Web.com. This way, visitors don't have to look for a phone number or address if they want to get in touch with the business.

If you use social media to connect with customers, put links to your social media accounts in the header or footer of your website so they are easy to find.

6. Make a page on your site called "About Us." :

Customers like being able to put a face to a business, so include information about the people behind your company, its history, and what motivates it. It will help your site stand out from similar ones and make your business seem more real and approachable.

7. Check to see if it's right :

It should run without displaying the wrong information, like a wrong number, old product information, or even grammatical errors, which will rotate off customers. You should not only review each page for errors before it goes live but also check each page from time to time, especially after making changes to other parts of the site.

8. Pay attention to the design structure :

Similarly, experts recommend that small businesses choose a clean, simple web design company in Web Design New Orleans. They are adding things to your website. That creates it harder for people to utilize and doesn't make your website better, said Sally Stevens, co-founder of the search site FastPeopleSearch.io. "When building a website, your first thought should always be about the end-user and how the website feels. Anything that might be useless shouldn't add to the website."

9. Use a flexible format :

Somebody depends on their phones more than ever to find businesses, so your website should be easy to use on the phone. I think that the number of people using mobile searches will only increase as time goes on. You should have a responsive design, which means that your website can tell the size of the visitor's screen, whether it's a tablet, desktop, or smartphone, and will change the layout.

10. Consider speed :

Digital marketing company Akamai did a study and found that 88.5% of people will leave a website that takes too long to load. Also, the amount of time it takes for a website to load affects the decisions of almost 70% of online shoppers. Ensure your website works well by keeping the software up to date, optimizing videos and images so they download faster, and using a website host that can handle your bandwidth needs.

11. Include a form for getting information :

If your business is just available Monday through Friday during the day, new customers visit your website around the clock. Make it seem like you're always open by putting a form on your website that both new and old customers can use to ask questions, get quotes, or give feedback. You'll also get valuable information from people interested in your brand, like their e-mail addresses, phone numbers, etc.

12. Get people to do something :

Each page on your website should create the person who sees it wanting to do something. Put another way, you must tell them what to do. These landing pages should encourage users to call your company, sign up for a service, buy a product, download a whitepaper, or do something that supports your business plans. Offer them a clear call to action, like a button, a link, or exact words. If you can, keep the call moving above the fold so that readers don't have to scroll to find it.

Conclusion :

There's a lot of information here, but the most important thing to remember is that you can't just build a website and leave it if you want it to help your web design company New Orleans. Your website needs to be constantly optimized and improved to help your customers and your business. That is especially true if you are making a significant change to your website.

Here are three of the most important things to keep in mind when making changes to your site, updating it, or building it from scratch :

* Make sure that your branding and key messages guide the way you design. Starting with a clear idea of your brand helps you make all the following decisions.

* Choose designs that are easy for people to use. They'll help make things as clear, engaging, and easy as possible for the user. That will pay off in terms of sales and the brand's value.

* Use analytics based on data to optimize your design without having to guess. When you know how well your site is doing, you can change the experience to get better business results.