Correct Answer : Option (A) - Bandhan Bank
Bandhan Bank has launched its "Jahaan Bandhan, Wahaan Trust" campaign featuring cricketer Sourav Ganguly as its brand ambassador.
* According to the company, this is the first time that Bandhan Bank has appointed a pan-India brand ambassador.
* The campaign was conceptualised by Leo Burnett Orchard, which was brought in as the bank’s creative agency in August 2022.
* The marketing campaign will be visible across TV, print, out-of-home (OOH), cinema and digital media, it claimed.
* Bandhan Bank, in the last seven years, has established its presence in
34 states and union territories and has more than
2.77 crore customers,
Apurva Sircar, head –
marketing,
Bandhan Bank, said.
* “Our campaign draws inspiration from this similar journey of both Ganguly and Bandhan Bank.”
Source : Financial Express
