Correct Answer : HDFC Securities
Stock brokerage firm HDFC Securities has launched Roots, a dedicated platform providing comprehensive investor education and market analysis.
* The site offers multiple forms of valuable information, including articles, bite-sized tips, podcasts by experts, video tutorials and explainers, and live social media feed on the Indian financial markets.
* The biggest USP of the platform is that it produces content which are being searched on Google by current or prospective investors and traders.
* “In the last few years, especially during Covid, there has been a lot of interest generated for equity markets. One would also notice the number of influencers who all are trying to make understanding of capital markets easy for new investors.
* A well-constructed and snackable content offering works best now-a-days, which will help to cut the learning curve for customers. Though structured learning is still appreciated, we thought of bringing unstructured learning to the foray where content is curated based on what is being searched on the internet by investors.
* This is helping us create relevant content, addressing the immediate requirement of investors” stated Navanil Sengupta, Chief Marketing Officer at HDFC Securities.
* The Blog section of Roots is updated with articles addressing all aspects of investing in the Indian financial markets, from intraday trading to ETFs, and more. The Bytes section offers crisp content, including fun facts, stock information, share price performance in specific sectors, etc.
* The Video segment offers easy-to-consume video tutorials on a wide range of financial instruments, including
IPOs,
ETFs,
stocks,
ELSS, global investing and mutual funds.
* It also contains explainers on how to use HDFC Securities’ proprietary trading platforms, namely the
mobile app and
Proterminal – the revolutionary portal for traders..
Source : Exchange4media
