Use Alias Records :
example.com) to AWS resources like:
Use CNAME Records :
www.example.com) to:
example.herokuapp.com)example.com (root domain) to an ELB.example.commy-elb-123456.us-east-1.elb.amazonaws.com)www.example.com to external-service.example.com.www.example.comexternal-service.example.com