Give an example of how you have used technology in your key account management.
Technology plays a big role in key account management. The company will want to know that you are able to use technology to help you manage large accounts, as well as stay organized and up-to-date on any new developments or changes that may affect the accounts. Being comfortable with technology is a must for this position, so the interviewer wants to make sure you have the necessary skills.
How to Answer It : Start by talking about the technology you have experience with, such as customer relationship management (CRM) software, project management tools, or task tracking systems. Then provide an example of how you used the technology to help manage a key account. For instance, you might talk about how you used CRM software to track sales opportunities and customer interactions, or how you used project management tools to keep teams on track when working on large accounts. Be sure to mention any successes that resulted from your use of technology in managing key accounts.
Example Answer : “I have extensive experience using technology in my key account management. I have used CRM software to track sales opportunities and customer interactions, as well as project management tools to keep teams on track when working on large accounts. For example, I recently used a CRM system to track customer interactions and sales opportunities for a large account. This allowed me to quickly identify any areas where I could further engage with the customer, as well as identify any potential sales opportunities. As a result, I was able to increase sales for this account by 15% in just six months.”