What strategies do you use to market events and increase attendance?
Event managers are responsible for creating successful events, and part of that process involves marketing the event to ensure that enough people attend. This question allows the interviewer to get a sense of your creative marketing strategies, as well as your ability to think outside the box when it comes to event promotion.
How to Answer : You should be prepared to talk about the different strategies you’ve used in the past to market events and increase attendance. This could include things like creating a website, using social media platforms, email campaigns, word-of-mouth marketing, advertising, or reaching out to influencers. Be sure to explain how each strategy has been successful in the past, and if possible provide examples of how your efforts have increased event attendance.
Example Answer : I have a few strategies that I use to market events and increase attendance. First, I create a website for the event that includes all the necessary information and a registration page. I also use social media platforms to reach potential attendees and build a community around the event. Additionally, I will send out email campaigns to my contacts and potential attendees, as well as advertise in relevant publications. I also reach out to influencers in the industry to help spread the word about the event. In the past, these strategies have been successful in increasing event attendance and I’m confident that I could do the same for your company.
