What techniques do you use to assess the competitive landscape and position your company effectively?
I utilize a combination of SWOT analysis and competitive benchmarking to assess the competitive landscape.
First, I gather intelligence on competitors through market reports, news articles, and customer feedback. I then analyze their strengths, weaknesses, opportunities, and threats relative to our company.
Additionally, I benchmark their product features, pricing strategies, and customer service levels against ours.
This comprehensive analysis helps in positioning our offerings to highlight unique value propositions and address market gaps effectively.
