How would you describe what multi-channel attribution does?

A) Gives the conversion credit to the first click

B) Gives the conversion credit to the last click

C) Assigns equal percentages for conversions to every step

D) Accredits deserving touch points along the conversion journey

Correct Answer : Accredits deserving touch points along the conversion journey

Explanation : Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels contribute to what customer actions