SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results. The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.