SEO is important for business because it provides organizations with the visibility they need to attract customers during this digital era. 80% to 90% of customers B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a website. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

SEO is good for the social promotion of your web site. People who find your website by searching Google or Bing are more likely to promote it on Facebook, Twitter, or other social media channels.

Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the website’s trust. While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines.

SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is an increase in organic traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.