| S. No. | Social Media Optimization(SMO) | Search Engine Optimization(SEO) |
|---|---|---|
| 1. | In SMO coding and tag are not so important it requires visual attention to make a huge impact. | In SEO we can use header, title tag, image title, bold text, keyword for higher ranking in search engine. |
| 2. | Title and headlines are more important in SMO for grabbing attention and getting users’ clicks. | Title tag in SEO tells the search engine what a page is about. |
| 3. | In SMO the quality of content is important for readers attention. | In SEO the quality of content is important to rank well. |
| 4. | SMO is an off-site optimization technique. | SEO is both an off-site and on-site optimization technique. |
| 5. | You can do SMO using.. 1. Micro blogging. 2. Social networking. 3. Video promotion. 4. RSS promotion. | You can do SEO using.. 1. Find relevant keywords. 2. Create and optimize the page. 3. Make an accessible website. 4. Build relevant links. |
| 6. | SMO is all about content. | SEO is all about site structure. |
| 7. | Repetition of the messaging on different platforms results in a reward. | Result in the penalization of the site. |
| 8. | The analysis is important to know which type of content draws interest. | The analysis is important to know which changes have made an impact whether it is negative or positive. |
| 9. |
For an engaging social media platform, the following techniques can be used-
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For a good ranking of a website, the following techniques can be used-
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| 10. | The analysis is made on the type of content that has the potential to attract attention. | Any update made must be seen to analyze its impact on the site’s rating. |
| 11. | The marketing strategy is made by keeping in mind the intended audience in SMO. | The marketing for SEO is to target the search engine. |
| 12. | Marketing for targeted audiences. | Marketing for search engines. |
| 13. | Facebook, Twitter, LinkedIn, and Instagram use SMO. | Google, Bing, and Yahoo use SEO. |