| On-page | Off-page |
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It refers to factors that you can optimize on your own website to grow traffic. |
Of-page SEO is all about your online reputation. It includes acquiring backlinks for your page from the authority sites in your niche. |
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The main components involved in on-page optimization are – Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, Optimized internal links. |
The main components involved in off-page optimization are – Acquiring Backlinks, Leveraging social interaction with your site, Promote your content via social channels, Add social book markings, Guest Blogging |