Who's the real devil in tech?

Apple, Google, and Meta have emerged as some of the most influential and powerful companies. However, with this influence comes scrutiny. Each company has faced significant ethical and regulatory challenges, leading to an ongoing debate: which company bears the most “devilish” track record when it comes to issues like consumer privacy, data handling, monopolistic behaviours, and impact on society?

In a world where technology shapes almost every part of our lives, Apple, Google, and Meta (formerly Facebook) have emerged as some of the most influential and powerful companies. However, with this influence comes scrutiny. Each company has faced significant ethical and regulatory challenges, leading to an ongoing debate: which company bears the most “devilish” track record when it comes to issues like consumer privacy, data handling, monopolistic behaviours, and impact on society?

1. Apple: The Guardian of Privacy or Gatekeeper?

Apple is known for its consumer-friendly stance on privacy. Its “What happens on your iPhone, stays on your iPhone” campaign signalled a strong message about data protection, contrasting sharply with Meta and Google. However, Apple is not without its controversies:

Monopolistic Practices on the App Store
Apple’s tight control over the App Store and its 30% commission on in-app purchases have sparked debates about monopolistic behaviour. Many developers have argued that Apple’s policies stifle competition, leading to ongoing lawsuits and regulatory challenges worldwide.


Labour Practices :

Apple’s supply chain, particularly in China, has been criticised for labour rights violations. Despite efforts to improve working conditions, reports of unfair wages and unsafe environments at suppliers’ facilities still surface periodically.

Environmental and Ethical Commitments
Apple has made considerable strides towards sustainability, from using recycled materials in its products to becoming carbon-neutral across its corporate operations. Yet, critics argue that its commitment could be stronger, especially regarding e-waste and device repairability. Its reluctance to adopt universal charging standards (though this is changing due to regulatory pressure) is seen as contributing to e-waste.

2. Google: A Necessary Evil or Privacy Infringer?

Google dominates the search engine market, owns the popular Android OS, and controls a suite of services that billions use daily. But its influence comes with serious concerns about privacy, data handling, and monopoly-like control over online information.

Data Collection and Privacy Concerns
Google’s business model relies on collecting vast amounts of user data to target ads. This approach has led to numerous privacy scandals and fines, especially in Europe, where regulations like the GDPR aim to protect user data. Critics argue that Google’s data collection practices often prioritise advertisers over users.

Anti-Competitive Behaviour
In recent years, regulators worldwide have accused Google of anti-competitive practices. The company has faced multiple lawsuits and fines, with cases ranging from favouring its own services in search results to restricting competitors in its Android OS ecosystem. Google’s grip on online advertising, where it controls both supply and demand chains, has also led to accusations of monopolistic practices.

Positive Impact: Open-Source and Connectivity
Despite these criticisms, Google’s open-source projects, including Android and Chrome, have contributed to global connectivity and accessibility. These initiatives, which promote innovation and accessibility, contrast with some of the company’s monopolistic tendencies.

3. Meta: The Architect of Social Connectivity or Social Harm?

Meta, the parent company of Facebook, Instagram, and WhatsApp, has arguably faced the harshest public scrutiny, especially regarding data privacy and its role in spreading misinformation.

Privacy Issues and Data Handling
From the Cambridge Analytica scandal to recent revelations by whistleblowers, Meta has faced extensive criticism for mishandling user data. Reports suggest that Meta’s business model prioritises engagement—even if it means amplifying divisive or harmful content.

Spread of Misinformation and Harmful Content
Meta has been accused of being a platform that enables the spread of misinformation, hate speech, and divisive content. Despite efforts to curb harmful content, critics argue that its algorithms still tend to prioritise engagement over quality, which can exacerbate social polarisation.

Monopolistic Moves and Acquisitions