Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience online.
It's essentially marketing that happens on the internet or electronic devices—from websites and search engines to social media and email.
Search Engine Optimization (SEO)
Making your website appear higher on search engines like Google.
Content Marketing
Creating valuable content (blogs, videos, infographics) to attract and retain an audience.
Social Media Marketing
Promoting on platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
Email Marketing
Sending personalized emails to potential or existing customers to nurture leads or boost sales.
Pay-Per-Click Advertising (PPC)
Running paid ads (like Google Ads or Facebook Ads) to get instant traffic.
Affiliate Marketing
Partnering with affiliates who promote your product and earn commissions on sales.
Influencer Marketing
Collaborating with influencers to promote products to their followers.
Mobile Marketing
Reaching users via mobile apps, SMS, or push notifications.
Massive Reach: Billions of people are online daily.
Highly Targeted: You can reach specific demographics, interests, and even behaviors.
Cost-Effective: Cheaper than traditional marketing like TV or print.
Measurable: You can track performance in real-time (clicks, views, conversions).
To attract, engage, and convert users into loyal customers using digital strategies.
Affiliate marketing is a performance-based marketing strategy where individuals or businesses (called affiliates) earn a commission by promoting someone else's products or services.
You earn money only when someone buys or takes a specific action (like signing up), using your unique affiliate link.
Join an Affiliate Program
– You sign up with a company or through an affiliate network (like Amazon Associates, ClickBank, ShareASale, etc.).
Get a Unique Affiliate Link
– This link tracks any traffic or sales you drive to the company’s site.
Promote the Product
– You can use a blog, YouTube, TikTok, Instagram, email list, etc., to promote the product or service.
Earn Commission
– When someone clicks your link and makes a purchase (or completes a desired action), you earn a percentage of the sale or a flat fee.
| Role | Description |
|---|---|
| Merchant | The product creator or company offering the product |
| Affiliate | The person promoting the product for commission |
| Customer | The end user who buys the product |
| Network | (Optional) Platform that connects merchants & affiliates |
Pay-per-sale – You earn when a sale is made.
Pay-per-click – You earn for sending traffic (less common).
Pay-per-lead – You earn for actions like form submissions or free trials.
Low Startup Cost – No need to create a product or handle shipping.
Passive Income – Earn while you sleep (if done well).
Scalable – Promote multiple products or niche websites.
Success takes time—building traffic and trust is key.
You need to be transparent (disclose affiliate links).
Choosing the right niche and products is critical.
Parameters |
Digital Marketing |
Affiliate Marketing |
|---|---|---|
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Definition |
The term "digital marketing" refers to a type of marketing in which a company sells and promotes its products via various online channels. |
The term "affiliate marketing" involves promoting other businesses' products in exchange for a cut of sales. |
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Reach |
Many advertising strategies are used in digital marketing. It's a popular concept that works for many different kinds of devices. |
Affiliate marketing falls under the umbrella of Note : This article is only for students, for the purpose of enhancing their knowledge. This article is collected from several websites, the copyrights of this article also belong to those websites like : Newscientist, Techgig, simplilearn, scitechdaily, TechCrunch, TheVerge etc,.
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