Correct Answer : Kasturi Cotton
The Kasturi Cotton Bharat programme, launched by the Ministry of Textiles, is a pioneering initiative aimed at enhancing the traceability, certification, and branding of Indian cotton.
Through the use of QR-based certification technology and blockchain software, the programme ensures complete traceability of Kasturi Cotton Bharat across the supply chain.
The initiative is supported by a budget of Rs. 30 crore and involves collaboration between the Government of India, trade bodies, and industry stakeholders, promoting Indian cotton on both national and international platforms.