Correct Answer : Virat Kohli
Virat Kohli has emerged as the most valued celebrity in India for the fifth(5th) year in a row, topping the Duff & Phelps Celebrity Brand Valuation Report 2021 despite seeing a dip in his brand value to $185.7 million last year from a high of $237.7 million in 2020.
The annual report explained that brand Kohli faced a decline following the cricketer’s resignation from the ODI (One Day International) and T20 captaincy and “associated exchanges” with the Board of Control for Cricket in India and recent on-field outcomes. “However, we believe that with the reduced workload after stepping down from captaincy, Kohli can focus now on what he is known for — his batting – and continue his journey on becoming the world’s best batsmen,” it added.
The report also said that with the right on-field performances, brand Kohli might be able to manoeuvre through the speculative tracks ahead.
Actor Ranveer Singh bettered his brand equity and climbed a spot higher to the second spot with a brand value of $158.3 million. Swapping positions with him, fellow actor Akshay Kumar slipped to number three with a brand value of $139.6 million.
At fourth position is another movie star, Alia Bhatt, the youngest celebrity in the top 10 and now the most valued brand ($68.1 million) among female Bollywood actors.
The resilience of cricketing legend M S Dhoni’s brand was reaffirmed in 2021, a year that saw a huge spike in his value ($61.2 million) from $36.3 million in 2020. He occupied the fifth position..
Source : Business Standard
