What Does a Marketing Manager Do?
Depending on the size of the company, marketing management roles vary in scope and responsibility, from analyzing customer data to managing a brand's social media accounts.
In a small or medium-sized business, a marketing manager's responsibilities may include all or some of the following :
* Setting goals and objectives for the organization's marketing function
* Researching the customer base to determine which segments of the market are suitable for the company's campaigns
* Coordinating with third-party vendors for events or with other departments to complete graphic design of materials
* Monitor and control the marketing budget and make adjustments to ensure products and services are being marketed appropriately
Specialized Marketing Management Roles :
Digital marketing manager : A digital marketing manager develops, implements, and manages online marketing campaigns designed to promote a company’s products and services, and enhance its brand.
Product marketing manager : A product marketing manager devises marketing plans to communicate features and benefits of new products to customers, delving into market research on product trends and serving as the voice of the customer within the company to ensure products are designed to suit customer needs.
Brand marketing manager : A brand marketing manager ensures that brand messaging and imagery are utilized consistently across the company and plans ways to increase brand recognition in the market.
Content marketing manager : A content marketing manager focuses on creating effective, valuable, and consistent content that highlights a company’s products or services to potential customers.
Social media marketing manager : A social media marketing manager works specifically on optimizing social media communication and interactions for the company, including, but not limited to, Facebook, Twitter, and Instagram.
Marketing campaign manager : A marketing campaign manager is responsible for the life cycle of a marketing campaign. They work closely with other departments, including sales, to execute campaigns and compile reports on their effectiveness.
Marketing Manager Responsibilities :
* Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
* Deploy successful marketing campaigns and own their implementation from ideation to execution
* Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
* Produce valuable and engaging content for our website and blog that attracts and converts our target groups
* Build strategic relationships and partner with key industry players, agencies and vendors
* Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
* Oversee and approve marketing material, from website banners to hard copy brochures and case studies
* Measure and report on the performance of marketing campaigns, gain insight and assess against goals
* Analyze consumer behavior and adjust email and advertising campaigns accordingly
Day-to-Day Activities :
* Manage and coordinate marketing and creative staff
* Lead market research efforts to uncover the viability of current and existing products/services
* Collaborate with media organizations and advertising agencies
Brainstorm ideas for new campaigns
* Coordinate with the sales team and other departments to produce effective strategies
* Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks
* Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure.
