The Board of Control for Cricket in India (BCCI) announced on 22 May 2023 that the Indian national cricket team had secured a new kit sponsorship deal with the renowned German sportswear powerhouse, Adidas.

* While specific financial details and the duration of the contract were not disclosed, this development marks a significant milestone in the partnership between Adidas and the Indian cricket team.

* Speculations surrounding this highly-anticipated collaboration had been circulating in the Indian media for some time, and BCCI Secretary Jay Shah took to Twitter to confirm the news.

* The MPL deal was valid till the end of December 2023. MPL was to pay the BCCI ₹65 lakh per match and ₹3 crore per year as the merchandise partner (a total of ₹9 crore).

* However, MPL started looking for a replacement in 2022 itself as it found it challenging to continue with the deal.

* According to reports, the contract between the BCCI and Killer Jeans is set to expire on May 31..

Source : Mint