HSBC India has roped in Indian cricketer Virat Kohli as their Brand Influencer.
* As per the company, Virat Kohli will help to amplify HSBC’s purpose of ‘Opening up a world of opportunity’ as it strives to support the ambitions of an aspirational India going global.
* The company mentioned that as part of the association, a multi-media campaign featuring Virat Kohli will also be launched.
* Commenting on this association, Hitendra Dave, CEO, HSBC India said “We are looking forward to having Virat Kohli as our Brand Influencer and see him as a perfect fit for our values of taking responsibility, collaborating and succeeding together as a team as well as getting things done.”..
Source : Financial Express