India’s largest paints company Asian Paints that had seen its tech spends sink with the onset of the pandemic only to bounce back thereafter has put extra dough to boost its automation and digital transformation in the year ended March 2023.
The firm’s total tech budget rose by a quarter to shoot past the pre-pandemic high of ₹70 crore (in FY20) to hit ₹83.2 crore mark last year.
Asian Paints is leveraging emerging technologies like artificial intelligence (AI) to enhance collaboration, generate insights, improve efficiency, and enhance the customer experience.
On the manufacturing side, the company is implementing automation and robotic technologies to boost efficiency and reduce waste.