Data Analytics : Data analytics takes raw data and turns it into useful information. It uses various tools and methods to discover patterns and solve problems with data. Data analytics helps businesses make better decisions and grow.
Companies around the globe generate vast volumes of data daily, in the form of log files, web servers, transactional data, and various customer-related data. In addition to this, social media websites also generate enormous amounts of data.
Data analytics initiatives can help businesses increase revenue, improve operational efficiency, optimize marketing campaigns and bolster customer service efforts. Analytics also enable organizations to respond quickly to emerging market trends and gain a competitive edge over business rivals. Depending on the application, the data that's analyzed can consist of either historical records or new information that has been processed for real-time analytics..