Top 70 Social Media Marketing (SMM) Multiple Choice Questions (MCQs) with Answers

1 .

Which social media platform is best for B2B marketing?

A)

Twitter

B)

C)

Facebook

D)

Instagram

Correct Answer : LinkedIn

Explanation : LinkedIn is the best social media platform for B2B marketing as it is a professional network where businesses can connect with other businesses and professionals.

2 .

Which of the following is an on-page activity?

A)

SEO

B)

SEM

C)

SMO

D)

SMM

Correct Answer : SMO

Explanation : SMO is an on-page activity.

3 .

Which of the following is NOT a Social Media Platform?

A)

Google

B)

Twitter

C)

Facebook

D)

Instagram

Correct Answer : Google

Explanation : Google is a Search Engine not a Social Media Platform.

4 .

How many Social Media Classification tools are there?

A)

2

B)

3

C)

4

D)

5

Correct Answer : 3

Explanation : There are 3 Social Media Classification tools.

5 .

Which of the following is a Social Media Classification tool?

A)

Social Publishing

B)

Social Networking

C)

Photo-based Social Networking

D)

All of the above

Correct Answer : All of the above

Explanation : The following Social Media Classification tool are there :

* Social Publishing
* Social Networking
* Photo-based Social Networking

6 .

What is the maximum length of a video on Instagram Reels?

A)

15 seconds

B)

30 seconds

C)

60 seconds

D)

120 seconds

Correct Answer : 60 seconds

Explanation : The maximum length of a video on Instagram Reels is 60 seconds.

7 .

Which social media platform is known for its short-form video content?

A)

TikTok

B)

Twitter

C)

Facebook

D)

Correct Answer : TikTok

Explanation : TikTok is known for its short-form video content, with videos typically lasting 15 to 60 seconds.

8 .

What is the recommended image size for Facebook posts?

A)

1600 x 900 pixels

B)

1200 x 630 pixels

C)

940 x 788 pixels

D)

600 x 315 pixels

Correct Answer : 1200 x 630 pixels

Explanation : The recommended image size for Facebook posts is 1200 x 630 pixels.

9 .

What is the maximum length of a LinkedIn headline?

A)

50 characters

B)

70 characters

C)

90 characters

D)

110 characters

Correct Answer : 70 characters

Explanation : The maximum length of a LinkedIn headline is 70 characters.

10 .

Social networks are organized primarily around _________

A)

brands

B)

interests

C)

people

D)

discussions

Correct Answer : people

Explanation : Social networks are organized primarily around people.

11 .

What is the name for Facebook's ranking algorithm?

A)

Face rank

B)

Like Rank

C)

Page rank

D)

Edge rank

Correct Answer : Edge rank

Explanation : Edge rank is the name for Facebook`s ranking algorithm.

12 .

Which of the following is an important aspect of creating blogs and posting content?

A)

Using a witty user name

B)

Social Media Optimization

C)

Posting at least once a month to the blog

D)

All of the above

Correct Answer : All of the above

Explanation : All of the above option is an important aspect of creating blogs and posting content.

13 .

What is the name of Facebook's analytic package?

A)

Insights

B)

Princeps

C)

Discover

D)

Viewership

Correct Answer : Insights

Explanation : Insights is the name of Facebook`s analytic package.

14 .

What are the most essential 7 M's in marketing?

A)

mindset, measure, model, map, make, modify, and monetize

B)

Man, Money, Machine, Market, Management, Message, Mission

C)

Both (A) and (B)

D)

None of the above

Correct Answer : Man, Money, Machine, Market, Management, Message, Mission

Explanation : Man, Money, Machine, Market, Management, Message,· Mission

Expl : The most important 7 M's of marketing are man, money, machine, market, management, and message. These are the ingredients that must be present and taken care of in order for a company’s business to grow and prosper.

15 .

Identify the different types of E-commerce?

A)

B2B

B)

B2C

C)

C2B

D)

All of the above

Correct Answer : All of the above

Explanation : E-commerce has evolved tremendously in recent years. There are three main types of e-commerce: B2B, B2C and C2B. Each type of e-commerce has its own set of benefits and drawbacks.

16 .

E-commerce is related to the seller's website.

A)

True

B)

False

C)

Can Not Say

D)

None of the above

Correct Answer : True

Explanation : E-commerce is a variety of methods and applications that allow a company to sell its goods or services over the Internet.

17 .

Social networks have an enormous information sharing capacity. As such, they are a great distribution channel for _______.

A)

viral content

B)

exclusive coupons

C)

marketing messages

D)

customer feedback

Correct Answer : marketing messages

Explanation : Social media networks give businesses an enormous distribution channel for marketing messages.

18 .

Which one is the best choice for purchasing through social media marketing or traditional marketing?

A)

Traditional Marketing

B)

Social media marketing

C)

It depends upon the customer's point of view due to the lack of time and money or their satisfaction.

D)

None of the above

Correct Answer : It depends upon the customer's point of view due to the lack of time and money or their satisfaction.

Explanation : It depends upon the customer's point of view due to the lack of time and money.

19 .

What is the recommended aspect ratio for Instagram photos?

A)

2:1

B)

1:1

C)

4:3

D)

16:9

Correct Answer : 1:1

Explanation : The recommended aspect ratio for Instagram photos is 1:1, or square. (1080 x 1080 (1:1 ratio))

20 .

Which social media platform is best for brand building?

A)

Twitter

B)

C)

Facebook

D)

Instagram

Correct Answer : Instagram

Explanation : Instagram is best for brand building as it is a highly visual platform where businesses can showcase their products and services.

21 .

________ content through social media (videos and written text) allows us to disseminate information.

A)

Publishing

B)

Marketing

C)

Advertising

D)

Networking

Correct Answer : Publishing

Explanation : Publishing content through social media (videos and written text) allows us to disseminate information.

22 .

The use of social networking sites for sharing photos is known as ________.

A)

Social Marketing

B)

Social Publishing

C)

Social Networking

D)

Photo-based Social Networking

Correct Answer : Photo-based Social Networking

Explanation : The use of social networking sites for sharing photos is known as photo-based social networking.

23 .

SMM helps improve _______.

A)

Brand Awareness

B)

Product Visibility

C)

Both (A) and (B)

D)

None of the above

Correct Answer : Both (A) and (B)

Explanation : SMM helps improve Brand Awareness and Product Visibility.

24 .

Why is SMM necessary?

A)

We can enhance the authority of our brands with it.

B)

Our search engine rankings are improved as a result of it.

C)

Business growth can be achieved through cost-effective techniques.

D)

All of the above

Correct Answer : All of the above

25 .

How many laws are there that SMM focuses on?

A)

7

B)

8

C)

9

D)

10

Correct Answer : 9

Explanation : There are in total 9 laws that SMM focuses on.

26 .

What does the Law of Focus state?

A)

Listen to audience requirements rather than speaking in social media marketing and content marketing if you want to succeed.

B)

We can reach our target audience through social media marketing strategies that are highly focused.

C)

It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

D)

Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

Correct Answer : We can reach our target audience through social media marketing strategies that are highly focused.

27 .

Marketers who are successful focus primarily on _______ the value of their products.

A)

Enhancing

B)

Demonizing

C)

Depreciating

D)

None of the above

Correct Answer : Enhancing

Explanation : Marketers who are successful focus primarily on enhancing the value of their products.

28 .

We are able to create images easily using ______'s Pablo integration, which increases traffic and customer engagement from the images we share.

A)

Buffer

B)

Canva

C)

Brand24

D)

SocialOomph

Correct Answer : Buffer

Explanation : We are able to create images easily using Buffer's Pablo integration, which increases traffic and customer engagement from images we share.

29 .

For a given keyword, ______ analyzes the number of searches on the Internet and monitors its spread across the Internet.

A)

Buffer

B)

Canva

C)

Chattypeople

D)

Brand24

Correct Answer : Brand24

Explanation : For a given keyword, Brand24 analyzes the number of searches on the Internet and monitors its spread across the Internet.

30 .

Which of the following CMS platforms is/are supported by Chattypeople?

A)

Delivery engine

B)

Customer Support

C)

Food and restaurants

D)

All of the above

Correct Answer : All of the above

31 .

Which of the following is compatible with Messenger?

A)

Agorapulse

B)

Chattypeople

C)

PostPlanner

D)

SocialOomph

Correct Answer : Chattypeople

32 .

Our Facebook customers can find out about our special offers and on-demand promotions via ______, one of the most important social media marketing tools.

A)

Agorapulse

B)

PostPlanner

C)

Chattypeople

D)

SocialOomph

Correct Answer : Chattypeople

Explanation : Our Facebook customers can find out about our special offers and on-demand promotions via Chattypeople, one of the most important social media marketing tools.

33 .

Which of the following feature(s) is/are available in Agorapulse?

A)

Monitoring

B)

Social Media inbox

C)

Publishing and scheduling

D)

All of the above

Correct Answer : All of the above

34 .

Facebook updates are scheduled with ______, which increases customer engagement.

A)

PostPlanner

B)

Agorapulse

C)

SocialOomph

D)

Chattypeople

Correct Answer : PostPlanner

Explanation : Facebook updates are scheduled with PostPlanner, which increases customer engagement.

35 .

By automating several tasks across social networks, which of the following SMM tools makes our business processes more efficient?

A)

SocialOomph

B)

Agorapulse

C)

PostPlanner

D)

Chattypeople

Correct Answer : SocialOomph

Explanation : By automating several tasks across social networks, SocialOomph makes our business processes more efficient

36 .

Which of the following is/are a/the type(s) of ad that could be run on SM?

A)

Storewide discounts

B)

New customer deals

C)

New product promotions

D)

All of the above

Correct Answer : All of the above

37 .

The initial presence on SM cannot be built by_____.

A)

Upload images

B)

Donâ€™t create your post

C)

Follow your contacts

D)

Enter business information

Correct Answer : Donâ€™t create your post

Explanation : The initial presence on SM cannot be built by not creating your post on SM.

38 .

Which of the following strategies does not come in SMM?

A)

Set the goal

B)

Set brand guidelines

C)

Know nothing about your targeted audience

D)

Research the competition

Correct Answer : Know nothing about your targeted audience

Explanation : Knowing nothing about your targeted audience is not the SMM strategy.

39 .

What is the maximum length of a LinkedIn summary?

A)

500 characters

B)

1000 characters

C)

2000 characters

D)

3000 characters

Correct Answer : 1000 characters

Explanation : The maximum length of a LinkedIn summary is 1000 characters.

40 .

What is the recommended image size for Twitter header images?

A)

600 x 200 pixels

B)

1500 x 500 pixels

C)

1920 x 1080 pixels

D)

2560 x 1440 pixels

Correct Answer : 1500 x 500 pixels

Explanation : The recommended size for Twitter header images is 1500 x 500 pixels.

41 .

What is the maximum length of a Twitter username?

A)

15 characters

B)

20 characters

C)

25 characters

D)

30 characters

Correct Answer : 15 characters

Explanation : The maximum length of a Twitter username is 15 characters.

42 .

What is the maximum length of a Facebook post?

A)

1000 characters

B)

2000 characters

C)

3000 characters

D)

4000 characters

Correct Answer : 4000 characters

Explanation : The maximum length of a Facebook post is 4000 characters.

43 .

What is the maximum length of a Facebook ad headline?

A)

100 characters

B)

75 characters

C)

50 characters

D)

25 characters

Correct Answer : 50 characters

Explanation : The maximum length of a Facebook ad headline is 50 characters.

44 .

Which social media platform is best for employee advocacy?

A)

Twitter

B)

Facebook

C)

D)

Instagram

Correct Answer : LinkedIn

Explanation : LinkedIn is best for employee advocacy as it is a professional network where employees can showcase their expertise and share company updates to their professional network.

45 .

What is the maximum length of a Facebook ad video for in-stream placements?

A)

15 seconds

B)

30 seconds

C)

45 seconds

D)

60 seconds

Correct Answer : 30 seconds

Explanation : The maximum length of a Facebook ad video for in-stream placements is 30 seconds.

46 .

What does the Law of Listening state?

A)

Listen to audience requirements rather than speaking in social media marketing and content marketing if you want to succeed.

B)

Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

C)

It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

D)

Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

Correct Answer : Listen to audience requirements rather than speaking in social media marketing and content marketing if you want to succeed.

47 .

What does the Law of Quality state?

A)

Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

B)

Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

C)

It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

D)

Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

Correct Answer : Rather than dealing with 10,000 online customers who read our content only once and never share it with others, it is better to deal with 1000 customers who frequently read our content and frequently share it.

48 .

What does the Law of Patience state?

A)

It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

B)

Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

C)

Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences

D)

There is a possibility that our customers may not be interested in our products and services if we share them regularly on social media. Consequently, we should pay more attention to generating relevant content because appropriate and effective content helps us to increase the value of the product.

Correct Answer : It takes time and hard work to achieve success in Social Media Marketing, so we have to maintain patience and work hard to achieve it at the right time.

49 .

What does the Law of Compounding state?

A)

Facebook, Twitter, Pinterest, LinkedIn, and other social media platforms enable us to share content with multiple audiences.

B)

It also includes the capability to share posts on Twitter, LinkedIn, and Pinterest if someone likes our posts on Facebook, so the audience has more access points to find relevant content.

C)

Both (A) and (B)

D)

None of the above

Correct Answer : Both (A) and (B)

50 .

What does the Law of Influence state?

A)

Whenever someone approaches us in hopes of building a relationship with our audience, we should never ignore them.

B)

Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

C)

It is possible that customers may not be interested in our products and services if we share them frequently on social media, so we should pay more attention to creating appropriate and effective content, as appropriate and effective content helps us to add value to our products and services.

D)

Do not post content on social media platforms that you intend to remove after a few months.

Correct Answer : Invest time in finding and connecting with online influencers in the market, since they have the highest demand.

51 .

You should never ignore someone who contacted you to establish a relationship with your audience according to the law of _______.

A)

Value

B)

Acknowledgment

C)

Accessibility

D)

Compounding

Correct Answer : Acknowledgment

Explanation : You should never ignore someone who contacted you to establish a relationship with your audience according to the law of acknowledgment.

52 .

You should always be ______; otherwise, they may replace you with someone else.

A)

Answering their questions

B)

Available for your audience

C)

Participating in conversations

D)

All of the above

Correct Answer : All of the above

Explanation : You should always be available for your audience, answering their questions, and participating in conversations; otherwise, they may replace you with someone else.

53 .

Facebook was founded by_______.

A)

Bill Gates

B)

Jeff Bezos

C)

Mark Zuckerberg

D)

Andrew McCollum

Correct Answer : Mark Zuckerberg

Explanation : Facebook was founded (2004) by Mark Zuckerberg.

54 .

Using _______, we can send messages, images, audio, and videos to friends, relatives, colleagues, and customers.

A)

Facebook

B)

Quora

C)

D)

None of the above

Correct Answer : Facebook

Explanation : Using Facebook, we can send messages, images, audio, and videos to friends, relatives, colleagues, and customers.

55 .

What is the advantage(s) of using Facebook?

A)

Our target audience can be easily reached through Facebook.

B)

A low-cost market strategy can be learned and used through Facebook.

C)

The platform allows us to share ads that are budget-friendly with our audience.

D)

All of the above

Correct Answer : All of the above

56 .

Twitter was founded in the year_____.

A)

2005

B)

2006

C)

2007

D)

2008

Correct Answer : 2006

57 .

Twitter is an _____-based communication platform.

A)

OTP

B)

Chat

C)

SMS

D)

Email

Correct Answer : SMS

58 .

Which of the following is the disadvantage(s) of SMM?

A)

Search Engine Ranking gets improved

B)

Communication made faster and easier

C)

Needs qualified personnel

D)

All of the above

Correct Answer : Needs qualified personnel

Explanation : The disadvantage of SMM is that it needs qualified personnel.

59 .

Which of the following is the advantage(s) of SMM?

A)

Increasing the Brand Awareness

B)

Improves loyalty among brands

C)

Helps in reaching a larger audience

D)

All of the above

Correct Answer : All of the above

60 .

Tiktok was launched in the year_____.

A)

2018

B)

2019

C)

2020

D)

2021

Correct Answer : 2018

61 .

A notable feature of ______ is the disappearance of messages and content.

A)

YouTube

B)

Snapchat

C)

Facebook

D)

None of the above

Correct Answer : Snapchat

62 .

________ combine on YouTube.

A)

Content marketing

B)

Social Media Marketing

C)

Both (A) and (B)

D)

None of the above

Correct Answer : Both (A) and (B)

Explanation : Content marketing and social media marketing combined on YouTube.

63 .

Which of the following is/are the advantage(s) of using YouTube?

A)

New technologies can be learned easily and quickly through it.

B)

Our products are promoted and sold worldwide as a result of it.

C)

Traffic from qualified sources can be acquired for free through this service.

D)

All of the above

Correct Answer : All of the above

64 .

Which of the following is the second largest search engine?

A)

Yahoo

B)

Google

C)

YouTube

D)

None of the above

Correct Answer : YouTube

Explanation : YouTube is the second largest search engine.

65 .

Video series, ____ are the main YouTube content types.

A)

Podcasts

B)

Infographics

C)

Presentations

D)

All of the above

Correct Answer : All of the above

66 .

Which of the following is a free video-sharing platform created in the year 2005?

A)

YouTube

B)

Facebook

C)

D)

Instagram

Correct Answer : YouTube

Explanation : YouTube is a free video-sharing platform created in the year 2005.

67 .

Our tutorial videos are delivered to the audience via ____ using the valuable content we create.

A)

YouTube

B)

Facebook

C)

Instagram

D)

All of the above

Correct Answer : All of the above

Explanation : Our tutorial videos are delivered to the audience via YouTube, Instagram, and Facebook using the valuable content we create.

68 .

A pin is an idea users ____ on Pinterest.

A)

Find

B)

Create

C)

Save

D)

All of the above

Correct Answer : All of the above

69 .

Which of the following is/are the advantage(s) of using Pinterest?

A)

Brand awareness and website traffic are its two main purposes of it.

B)

Our website gets more traffic at a low cost through its visually rich social network.

C)

A visually appealing business profile and news can be created by using its user-friendly platform.

D)

All of the above

Correct Answer : All of the above

70 .

LinkedIn was founded in the year_____.

A)

2001

B)

2002

C)

2003

D)

2004

Correct Answer : 2002

Explanation : LinkedIn was founded in 2002, Mountain View, California, United States

71 .

What is/are the advantage(s) of LinkedIn?

A)

Staying up-to-date with new technologies is possible through it.

B)

Career development is the main focus of this free platform.

C)

To search for new job opportunities, we use it to display and update our resumes.

D)

All of the above

Correct Answer : All of the above

72 .

Pinterest was founded in the year_____.

A)

2002

B)

2007

C)

2009

D)

2011

Correct Answer : 2009

Explanation : The development of Pinterest began in December 2009, and the site launched the prototype as a closed beta in March 2010.

73 .

Which of the following is/are the advantage(s) of using Instagram?

A)

Marketers will find it easy to use.

B)

Branding can be enhanced with Instagram.

C)

As a result, marketers are able to grow their businesses and drive traffic.

D)

All of the above

Correct Answer : All of the above

74 .

In addition to searching for jobs, staying connected with professionals, and recruiting new employees, ____ also helps us promote our business with advice from experienced employees.

A)

B)

Twitter

C)

Facebook

D)

Instagram

Correct Answer : LinkedIn