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Adidas to set up its first Asia GCC outside China in Which State?
A)
Telangana
B)
Tamil Nadu
C)
Karnataka
D)
Maharashtra

Correct Answer :   Tamil Nadu


Adidas is gearing up to set up its first and only global capacity centre (GCC) in Asia outside China in Chennai (Tamil Nadu), according to a media report on Thursday (04th Jan 2024).

* While global corporations are trying to harness the abundant software/technology skills in India, Adidas' entry into this realm is likely to reinforce the recent multinational GCC investments.

* Adidas will set up its Global Business Services (GBS), with Akhil Kapoor leading the operations. Kapoor is reportedly the Vice President of GBS global procurement and Head of GBS India with his location listed as Chennai.


* The Chennai hub of the German company will be designed to seamlessly integrate with Adidas' existing hubs in Porto (Portugal), Dalian (China), Bogota (Columbia) and North America, catering to the company's global operations.

* The German major is anticipating significant growth in its Chennai centre and is planning to add 'high-quality resources' over the next three to five years, noted the report.

* The company’s attempt aligns with Tamil Nadu Industries Minister TRB Rajaa’s recent statement which underscored Chennai’s attempt to establish itself as the 'premier choice' for GCCs and research and development centres in India.

Published On : January 5, 2024
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