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Amul Girl creator, Sylvester daCunha When Did Passed away?
A)
22nd June 2023
B)
21st June 2023
C)
20th June 2023
D)
19th June 2023

Correct Answer :   20th June 2023


Sylvester daCunha, the creative genius behind the iconic 'Amul Girl' campaign, died on Tuesday (20th June 2023) night in Mumbai.

He conceived the 'Utterly Butterly' campaign for Amul, the brand owned by Gujarat Co-operative Milk Marketing Federation (GCMMF), in 1966.

In 1969, daCunha solidified his legacy by establishing daCunha Communications.

The 'Utterly Butterly' campaign for Amul had celebrated its 50th anniversary in 2016.

It was daCunha who decided to change the "boring image" that had previously been used for the butter brand. DaCunha was quoted as saying that the idea was to have a girl who would "walk her way in the Indian kitchen and the housewife's heart."

Amul has been associated with witty and tongue-in-cheek moment marketing ads for decades. The first such advertisement imitated the Hare Krishna movement in 1969, with the caption "Hurry Amul, Hurry Hurry."

The Amul girl, with a buttered toast in one hand and a prompt one-liner on her lips, has been a commentator on the zeitgeist for 50 years..

Source : Business Standard

Published On : June 22, 2023
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