Rasna's founder Areez Khambatta when did passes away?

Daily Current Affairs

19th Nov 2022

20th Nov 2022

21st Nov 2022

22nd Nov 2022

Correct Answer : 19th Nov 2022

Areez Khambatta, the man behind the iconic home-grown beverage Rasna, passed away in Ahmedabad due to cardiac arrest on Saturday(19th Nov 2022) at the age of 85.

Khambatta, the son of Phiroja, was the second generation to join the business in 1962. The orange-coloured drink gained popularity in the 80s at a time when the Indian beverage market was dominated by carbonated beverage brands such as Limca, Gold Spot, and Thums Up.

The drink today is not only available across a million households, but is also exported to 60 countries. Rasna still enjoys a high recall and the brand’s ‘I love you Rasna’ campaign of the 80s and 90s still resonates in the minds of people.

The company was started in the 1940s and initially only sold concentrates and was a business-to-business (B2B) player. It later went on to cater to the business-to-consumer (B2C) market, initially sold under the brand name Jaffe and distributed only within Gujarat. In the late 1970s, Jaffe was relaunched as Rasna.

When Khambatta joined the business, he continued to run it (Pioma Industries) both as a B2B and a B2C entity.

The brand was sold in a Rs 5 pack, advertised as a concentrate that could be converted into 32 glasses of the orange flavoured drink, costing a mere 15 paise per glass.

“Khambatta started India’s original start-up by creating the world-famous Rasna brand, which today also quenches the thirst of millions of Indians at an affordable price point of Rs 1,” the company said..

Source : Business Standard

Published On : November 22, 2022

Understanding the Phenomenon “Midnight Sun”

The midnight sun, a phenomenon where the sun remains visible even at midnight, is a rare spectacle witnessed in select regions near the Arctic Circle. During specific periods of the year, these locales experience daylight stretching into the late hours of the night, creating a surreal landscape bathed in perpetual sunlight. Among these regions, one country stands out as the quintessential embodiment of this phenomenon.

Which Country is Known as “Land of Midnight Sun”?

Nestled amidst the rugged landscapes and pristine fjords of Scandinavia, Norway emerges as the quintessential “Land of Midnight Sun.” Situated on the northernmost edge of Europe, a portion of Norway lies within the Arctic Circle, where the midnight sun graces the skies during the summer months. From late May to July, certain areas of Norway bask in the radiant glow of the sun, witnessing sunset and dawn merge seamlessly without a moment of darkness in between.

Published On : April 26, 2024

Q .

India's Pharmaceutical Exports Surge to ____ Billion in FY24

$18

$23

$28

$35

Correct Answer : Option (C) - $28

India’s pharmaceutical exports witnessed robust growth in the fiscal year 2023-24, reaching $28 billion, marking a 10% increase compared to the previous fiscal year. Despite a 3% dip in total exports, the pharmaceutical sector demonstrated resilience and significant expansion.

Key Highlights

March Performance : Pharmaceutical exports in March soared by 12.73% to USD 2.8 billion, indicating a strong upward trajectory in the sector’s performance.

Year-on-Year Growth : Year-on-year, India’s drugs and pharmaceuticals exports escalated by 9.67%, totaling USD 27.9 billion in 2023-24, showcasing steady progress.

Top Export Markets : The United States, the United Kingdom, the Netherlands, South Africa, and Brazil emerged as the top five export destinations. Notably, the US accounted for over 31% of India’s total pharmaceutical exports.

Expansion into New Geographies : India’s pharmaceutical exports penetrated new markets including Montenegro, South Sudan, Chad, Comoros, Brunei, Latvia, Ireland, Chad, Sweden, Haiti, and Ethiopia, underscoring the sector’s growing global footprint.

Future Projections : Experts predict that India’s pharmaceutical industry could surpass USD 130 billion by 2030, driven by expanding market opportunities and rising demand overseas, as compared to the over USD 50 billion valuation in 2022-23.

Industry Standing : India’s pharmaceutical industry ranks third globally by volume and 13th by value, boasting a portfolio of more than 60,000 generic drugs across 60 therapeutic categories.

Government Initiatives : To bolster domestic manufacturing, the government has introduced two production-linked incentive (PLI) schemes targeting key pharmaceutical ingredients and generic medicines, aiming to enhance self-reliance and competitiveness in the sector.

Published On : April 26, 2024

Q .

Which District of Uttar Pradesh is Known as 'Land of Tigers'?

Bahraich

Baghpat

Budaun

Hapur

Correct Answer : Option (B) - Baghpat

India, with its 28 states and 8 union territories, boasts diverse regions, each with its unique cultural and geographical characteristics. Among these, certain districts stand out for their distinctive identities, contributing to the country’s rich tapestry of diversity. One such district in India is Baghpat, known as the “Land of Tigers.” Let’s delve into the features and significance of this district, nestled in the heart of the nation.

Which District of Uttar Pradesh is known as “Land of Tigers”?

Baghpat district derives its nickname, the “Land of Tigers,” from its historical roots and geographical attributes. Formerly known as “Vyagprastha,” meaning the land of tigers, the district has a rich history dating back to ancient times. The name reflects the region’s once abundant tiger population, symbolizing its untamed wilderness and natural beauty.

Geographical Significance of Baghpat, the Land of Tigers :

Nestled along the banks of the Yamuna River, Baghpat district boasts picturesque landscapes and fertile plains. The district’s proximity to the river not only enriches its agricultural prowess but also adds to its scenic charm. The Yamuna River serves as a lifeline for the region, shaping its ecosystem and sustaining its agrarian economy.

Published On : April 26, 2024