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Which company has announced two new initiatives aimed at supporting India's small and medium-sized businesses (SMBs)?
A)
Amazon
B)
Meta
C)
Google
D)
Microsoft

Correct Answer :   Microsoft


Microsoft has announced two new initiatives to guide India’s small and medium businesses (SMBs) on digital transformation projects and help them learn new technology and business skills. The initiatives include a SMB-focused website and a dedicated helpline number.

* The SMB-focused website will focus on improving networking opportunities for small business owners and entrepreneurs in India, enhance their skills and achieve holistic growth, the company said in a statement on Tuesday (2nd May 2023).

* Elaborating on the initiative, Microsoft said that the website offers a "rich" repository of skills, resources and tools to cater to every requirement of a business.

* It offers an SMB Academy that can help SMBs gain valuable digital skills and improve workforce productivity using Microsoft’s curated business and technology courses. 

* The website also offers varied Microsoft solutions that best address the needs of an organization, as well as easy access to Microsoft’s vast ecosystem of over 17,000 partners in the country.

* On the other hand, the helpline offers SMBs dedicated support to navigate their digital transformation journey seamlessly. The helpline provides expert guidance and assistance in leveraging technology solutions that best address their business challenges, improve operations, increase efficiency and drive growth.

* A study by Microsoft conducted in July last year shows that strong linkages of technology investments and adoption with business strategies, as well as close collaboration with partners are crucial factors for SMB success.

* Microsoft has been working closely with SMBs, giving them cloud technologies, specially designed solutions, skills and support, as well as multi-city experiential events such as TechMart, to help their digital transformation so they can thrive in today's digitally powered economy.  

* Samik Roy, Executive Director – Corporate Medium and Small Business, Microsoft India, said, “These new initiatives are aimed at further supporting these organizations and work closely with them so they can do more with less”. ..

Source : Tech Circle

Published On : May 4, 2023
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