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Which company has partnered with Adani Digital Labs (subsidiary of Adani Group) for product sampling and develop deep consumer insights?
A)
Dabur
B)
Coca-Cola India
C)
PepsiCo
D)
Frito-Lay

Correct Answer :   Coca-Cola India


Beverage major "Coca-Cola India" on Thursday(1st Dec 2022) said it is partnering with Adani Group subsidiary -- Adani Digital Labs -- to optimise the reach of its brands to consumers across the country.

* As part of this, Coca-Cola India is working with Adani Digital Labs to use the consumer-centric platform for product sampling and develop deep consumer insights, a joint statement said.
 
* Coca-Cola is among the first brands to make its products available on this platform, it added.
 
* Under this, select new products under Coca-Cola India's portfolio, namely 'Fanta Apple Delite' and 'Charged by Thums Up' will be made available for sampling at some of India's top airports.
 
* Adani Digital Labs is the digital arm of Adani Group, which allows brands to interact with large numbers of travellers and target customers with high spending and purchasing power.
 
* The platform is currently live at the seven key airports located in Mumbai, Ahmedabad, Jaipur, Lucknow, Guwahati, Mangalore, and Thiruvananthapuram & Adani CNG Stations, and will soon be available in many other categories of locations..

Source : Economic Times

Published On : December 2, 2022
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