Correct Answer : Google
Google's (GOOGL.O) Jigsaw subsidiary is launching a new anti-misinformation project in India, aimed at preventing misleading information that has been blamed for inciting violence.
* The initiative will use "prebunking" videos – designed to counter false claims before they become widespread – circulated on the company's YouTube platform and other social media sites.
* Google's efforts to challenge the spread of misinformation mark a contrast with rival Twitter which is cutting its trust and safety teams, despite new owner Elon Musk saying it will not become a "free-for-all hellscape".
* Google recently conducted an experiment in Europe where it sought to counter anti-refugee narratives online in the wake of the Russian invasion of Ukraine.
* The experiment in India will be bigger in scope as it will deal with multiple local languages -- Bengali, Hindi and Marathi -- and cover diverse sections of a country populated by over a billion people.
* "This presented an opportunity to research prebunking in a non-western, global south market," said Beth Goldberg, Jigsaw's head of research and development.
* Like other countries, misinformation spreads rapidly across India, mostly through social media, creating political and religious tensions.
* Indian government officials have called on tech companies such as
Google,
Meta, and
Twitter to take stronger action against the spread of fake news..
Source : Reuters
