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Which has rebranded its multi-brand loyalty program, Payback India to Zillion?
A)
PhonePe
B)
Zerodha
C)
Pine Labs
D)
BharatPe

Correct Answer :   BharatPe


BharatPe Group, has announced that it will be rebranding Payback India, multi-brand loyalty program to Zillion.

* This new brand identity is in line with the company’s vision to make Zillion ubiquitous to loyalty and rewards across the country.

* Aim : The new brand identity aims to target customers across age groups and add a new dimension to their overall shopping experience, across categories and brands.

* Zillion will offer a wide range of options for customers to earn and redeem at a wide range of partners across the country. The customers will be able to earn ‘Zillion coins’ for their routine spends, that will in turn add a moment of delight in their life.

* The Zillion logo incorporates this, signifying experiencing joy of spark and finding ‘aha’ moments everywhere. Customers will be able to earn Zillion coins across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more..

Source : Brand Equity

Published On : May 7, 2023
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