Google News
logo
Daily Current Affairs
Who has appointed as the brand ambassador of 'Pepsi co' from February 2023?
A)
Ranbir Kapoor
B)
Ranveer Singh
C)
Shah Rukh Khan
D)
Hrithik Roshan

Correct Answer :   Ranveer Singh


Beverage maker PepsiCo has appointed actor Ranveer Singh as its brand ambassador and also unveiled a new campaign targeting younger consumers as it gears up for a prolonged summer that could help lift sales of cold drinks.

* Singh joins Pepsi's growing league of celebrity endorsers. In 2019, the brand roped in actor Salman Khan.

* It also announced popular Kannada actor Yash, of KGF-fame, as the brand’s new face. A leading female actor could soon join the brand’s summer campaign that Pepsi is running under the “Rise up Baby" theme.

* India is expected to see intense summers, the season is also a covid-free one prompting brands to leverage demand for cold drinks and cooling appliances.

*Rise up Baby is a youth movement, and we are bringing it alive in different flavors. So, one flavor is this whole Ranveer explosion, and there’s going to be another burst from a Yash perspective, which is slated for a March-end release," said Saumya Rathor, category lead, Pepsi Cola, PepsiCo India.

* Singh, whose brand rankings improved in 2021, had a brand value of $158.3 million according to a Duff & Phelps report. Singh was the second-most valued brand in the rankings after cricketer Virat Kohli. Singh endorses 45 brands.

* The company is also using the “Rise up Baby" campaign as a peek into the lifestyles of the young—this generation continues to break age-old societal norms and redefines what success and happiness means to them, the cola maker said. Be it their nonchalant attitude towards societal judgements, carving out a path to follow their passions, or even their audacious thumkas on reels, this generation lives life on their own terms, it added..

Source : Mint

Published On : February 28, 2023
Advertisement