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Who has been selected as the brand ambassador by women's fashion brand 'W'?
A)
Alia Bhatt
B)
Priyanka Chopra
C)
Deepika Padukone
D)
Anushka Sharma

Correct Answer :   Anushka Sharma


India's leading women’s fashion brand - W, on-boarded famous Bollywood actor and entrepreneur Anushka Sharma as its brand ambassador.

With this partnership the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity.

The campaign talks about every festival having a story that is synonymous to the story of women. It captures the essence of women being the centre of every celebration, thereby urging women to cherish their individuality and 'Celebrate your story'.

Anant Daga, Managing Director - TCNS Clothing Co. Ltd., said, "Anushka’s vibrant persona and strong individuality perfectly complements the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity-an all-new avatar. We are excited to have Anushka on board as the W woman."



The specially curated Festive Collection by W includes its widest range of Anarkalis, Festive sets, dresses and lots more. It boasts of an exquisite array of fabrics, carefully selected to enhance the festive experience. From cotton lurex sets adorned with metallic gota trims to velvety textures with matte sequins, the collection offers a tactile journey through the opulence of the festive season. The incorporation of coloured zari weaves, mirror work, and intricate dori work with sequin highlights bring a rich and diverse palette of textures and embellishments.

About W :

W for Woman is a mirror for the new-age Indian women who are rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian Salwar - Kameez was transformed into its chic & urban yet comfortable form. It is a brand that provides contemporary Indian wear for working women and home makers and believes in delivering design functionality with mix and match combinations..

Source : Deccan Herald

Published On : September 9, 2023
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