Google News
logo
Daily Current Affairs
Who is taking over as Twitter's new CEO?
A)
Raj Subramaniam
B)
Linda Yaccarino
C)
Brie Carere
D)
Edwin Khodabakchian

Correct Answer :   Linda Yaccarino


Elon Musk has confirmed that the new CEO for Twitter, or X Corp. as it's now called, will be NBCUniversal's Linda Yaccarino, an executive with deep ties to the advertising industry.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" Musk wrote in a Friday (12th May 2023) tweet. He added that Yaccarino "will focus primarily on business operations, while I focus on product design & new technology."

* Linda Yaccarino has worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.

* According to LinkedIn, Yaccarino previously served as NBC's chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.

* Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers.

* Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but provided no details..

Source : CBC

Published On : May 13, 2023
Advertisement