Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party Google ads on their sites.

What Is Google AdSense?

AdSense is an free advertising program network that connects publishers and advertisers. Publishers connect their websites to the ad network, thereby allowing advertisers to bid for displaying their ads on those websites (or) youtube channel.



Google AdSense is a large and widely used advertising platform that allows websites to display ads and earn revenue through the Google AdSense program. According to Google, AdSense is used by millions of websites and has delivered billions of ad impressions to users around the world.

Overall, Google AdSense is a significant player in the online advertising industry, with a large and diverse network of publishers and advertisers. It is an important source of revenue for many websites and continues to be a popular choice for advertisers looking to reach a wide audience.

What are the requirements for Google AdSense?

* You must be over 18 years old.
* You need access to the website’s HTML source code you want to monetize.
* Your website should have sufficient content.
* Your website must have original, high-quality content.
* You shouldn’t generate or encourage invalid activity on your site (e.g., invalid clicks, invalid traffic).
* Your site should be free from offensive, hateful, and adult content.
* You must comply with Google News, AdSense Program, and Google Search Essentials (formerly Webmaster Guidelines).
* Ensure that your site has good usability and is free from malware, malicious redirects, phishing, and other practices that interfere with website usage.
* Avoid misleading headings or buttons that can be mistaken for ads. For example, don’t name the section on your website as “Helpful Links” and prompt users to click on the ad.

For example, your website should be at least 6 months old and have technical pages such as Privacy Policy and About Us. Hence, it might be a good idea to tick off these boxes before you sign up.

How long does it take to get AdSense approved?

* The time for AdSense approval varies. Anything between 24 hours and up to two weeks is an acceptable time window.

* There are two stages for getting your website approved for Google AdSense.

* The first stage is verification – you must send an application request.

* This is done to verify that you own the website and consider your program eligibility.

* The verification stage takes from 24 to 48 hours, or in some cases, up to a week. If it takes longer– feel free to contact Google AdSense support to find out why.

* The second stage comes after your website has been approved. You will receive the ad code that you need to add to your website’s section.

Different types of AdSense Ads :

Once you are approved, you’re ready to start running AdSense ads and generate ad revenue. Before you do that, it’s best to understand the different types of ad units. There are five different types of AdSense ad units. These include display, in-feed, in-article, matched content, and link ads.



Display ads : Typical display ad units that are responsive and fit in most screen sizes. These ads work well almost anywhere. This type of ad can be responsive and automatically adapt to the screen size of the device where it’s being served. It can also be configured to have fixed sizes and is compatible with AMP (Accelerated Mobile Pages).

In-feed ads : Native ads that fit in a feed, sidebar, or list. They flow naturally and provides a better user experience.

In-article ads : Native ads that fit within the content of an article without disrupting the reading experience.

Multiplex ads : Ads that recommend your website content to users, which help increase pageviews, user time on page, and their potential to click on your ads.

Benefits of Using Google AdSense :

Easy to use : Google AdSense is easy to use and requires minimal setup. Publishers simply need to sign up for an account, add the AdSense code to their website, and choose the types of ads they want to display.

Wide range of ad formats : Google AdSense offers a wide range of ad formats, including text, display, video, and mobile ads, which allows publishers to choose the ad format that best fits their needs.

Customization options : Publishers can customize the appearance of their ads to match the look and feel of their website, making the ads more seamless and less intrusive for users.

Comprehensive reporting : Google AdSense provides comprehensive reporting tools that allow publishers to track the performance of their ads and make data-driven decisions about their ad campaigns.

Global reach : Google AdSense has a global reach, with advertisers from around the world using the platform to reach a wide audience. This can help publishers monetize their traffic and earn more revenue.

Multiple payment options : Google AdSense offers multiple payment options, including electronic bank transfer, check, and wire transfer, making it easy for publishers to receive their earnings.

Disadvantages of Google AdSense

* Only one demand partner (Google)–cannot sell ad impressions for the highest price like with header bidding.

* Google takes 32% commission of the total ad revenue.

* If you don’t meet the AdSense payment threshold ($100 or €70), you won’t get paid until the month when the overall earnings meet the threshold.

* If your account is terminated, you won’t be able to use AdSense again and, in some cases, monetize content with other Google products, like Google Ad Manager.

* Google can terminate your account without warning.

* Auto Ads feature can sometimes put two ads together or display a blank space instead of an ad, which is bad for the user experience.

Google AdSense Payments :

Payment models (CPM and CPC) : Google AdSense offers different payment models for publishers. Publishers can choose to get paid based on clicks (CPC) or impressions (CPM). The amount of money earned per click or impression varies significantly.

Note : that CPC ads and CPM ads compete with each other in Google AdSense. The ad which is expected to earn the most revenue for the publisher gets displayed.



Payment methods : Depending on your payment address, there may be several forms of payment available to you, including wire transfer, EFT, EFT via Single Euro Payments Area (SEPA), etc.

Publishers can set up their form of payment by signing in to their AdSense account and clicking Payments > Payments info > Add payment method.

Minimum threshold : The default and minimum amount for Google AdSense payment threshold is $100 (or equivalent). If your current balance hasn’t yet reached the payment threshold, your finalized earnings will roll over to the next month until the threshold is met.